CR 070: Andy Crocker on the Importance of Play, Pretend, and Participatory Adventures

The live experience designer and director discusses the creative process behind her immersive theater projects.

Andy Crocker, photo by Stephanie Simpson

Andy Crocker has held many titles over the course of her career—among them, Creative Facilitator, Immersive Experience Director, Artistic Associate, and Casting Associate. But what is probably the most apt is the one she includes in her professional bio: “passionate goofball for hire.” A lifelong self-proclaimed theater nerd and half of the creative duo Mister & Mischief, Crocker has co-created numerous award-winning immersive productions, including Escape from Godot and 40 Watts from Nowhere. Independently, she served as a 2024 Creator in Residence for the Los Angeles Public Library and has directed immersive experiences for a wide range of clients, including Disney, Six Flags, and Knott’s Berry Farm.

Regardless of the title or the client, her work, at its core, is about one thing: playful, heartfelt, human-to-human connection. “It’s incredibly empowering to tell stories not for an audience, but with an audience,” Crocker says. “To co-create wit…